L’Alliance de l’industrie touristique du Québec Achieves Silver GreenStep Sustainable Tourism Certification
L’Alliance de l’industrie touristique du Québec (Alliance), Canada’s largest provincial tourism business federation representing over 12,000 businesses and 50 regional and sectoral tourism associations, has achieved the Silver Level of the GreenStep Sustainable Tourism Certification. This international recognition highlights the Alliance’s leadership within the Québec tourism industry and the organization’s firm commitment to sustainable and responsible tourism.
Leading the Way in Sustainable Tourism
With a clear vision to strengthen the economic, cultural, and environmental vitality of Québec’s regions, the Alliance has made sustainability a core part of its mission. By pursuing the GreenStep Sustainable Tourism Certification, the organization underwent a detailed evaluation based on key criteria:
- Sustainability management and organizational leadership
- Positive socioeconomic impacts on communities
- Protection of natural and cultural heritage
- Reduction of environmental footprint and promotion of eco-efficiency
Through this comprehensive assessment, the Alliance confirmed its dedication to integrating sustainable tourism practices across all areas of its operations — setting an example for businesses and tourism associations across Québec and Canada.
A Milestone for the Québec Tourism Industry
As a leading voice for the Québec tourism industry, the Alliance remains dedicated to helping position Québec as a world-class destination — known for sustainable tourism, community engagement, and environmental responsibility.
“This recognition marks a significant step for the Alliance,” said Geneviève Cantin, President and CEO, Alliance de l’industrie touristique du Québec. “It reflects our teams’ sincere commitment to responsible practices and our belief that we can make a difference — one meaningful action at a time.”
The Alliance has also established an internal sustainability committee to identify priority actions and ensure continuous improvement, reinforcing its long-term commitment to responsible tourism leadership.
By achieving Silver Level GreenStep Sustainable Tourism Certification, the Québec Tourism Industry Alliance reinforces its role as a leader in advancing sustainable tourism in Québec. With a focus on continuous improvement and collaboration, the Alliance is helping shape a more responsible, resilient, and prosperous tourism industry — one that supports vibrant communities, protects natural and cultural heritage, and ensures a lasting positive impact for future generations.
