Certification and recognition programs

Join Canada’s leading sustainable tourism programs

From building your sustainability foundation to earning internationally recognized GSTC Certification, GreenStep has a program to meet you where you are. Both are built on the GreenStep Sustainable Tourism Standard, the only GSTC-Recognized Standard developed in Canada, and recognized by Travalyst, Booking.com, and Google. We can help you explore your options to find the right fit.

Which program is right for you?

Sustainable Tourism Pathway

  • Structured sustainability framework
  • Earn a recognized Pathway level
  • For tourism businesses and for destinations
  • Accessible entry point and cost

GSTC Certification

  • Internationally recognized GSTC certificate
  • Independent third-party audit
  • Hotels, accommodations, and tour operators
  • Higher investment — on-site audit required

OUr Recognition and Certification Programs

A credible starting point for every organization

GreenStep offers three Pathway programs spanning tourism, destinations, and beyond. The Pathway is GreenStep’s own sustainability performance framework: businesses and destinations earn a recognized Pathway level using assessment criteria recognized by the Global Sustainable Tourism Council (GSTC), and build toward continuous improvement over time. Organizations ready for independent, third-party verification can also pursue GSTC Certification against the GreenStep Sustainable Tourism Standard.

For hotels, tour operators, and tourism businesses ready to measure and showcase their sustainability performance.

For DMOs and regional tourism bodies that want to assess and improve sustainability performance across their destination as a whole.

For hotels, tour operators, and tourism businesses ready to meet the highest globally recognized sustainability criteria. Businesses pursuing GSTC Certification against the GreenStep Standard are independently audited by RoyalCert, a GSTC-Accredited Certification Body.

The Climate Action Pathway is for all types of businesses, including those outside of the tourism industry, to assess environmental performance, identify opportunities and earn recognition.

Some of our clients

Ready to get started on your sustainability journey?

We’re proud to have internationally-recognized affiliations and credentials


Looking for a member?

Explore our Member Directory to see who’s part of the community.

Discover where members are located, what they do, and how they measure up through their sustainability performance and achievements.

Destination360

Your sustainability journey starts here

Destination360 guides you from strategy and measurement to implementation and impact. We are here to help destinations and their businesses advance sustainability at every stage.

Not sure where to start?