We’re committed to leading by example
Sustainability
Helping organizations decarbonize since 2008
Since our inception in 2008, it has been our mission to help organizations improve their sustainability performance by measuring and reducing their carbon footprint, and creating collaborative climate action, and circular and regenerative strategies.
As we remain steadfastly dedicated to our mission, it only makes sense that we help lead the way by example and practice what we preach.
Sustainability is embedded in everything we do. Guided by three pillars of Environmental, Social, and Governance, our third-party certifications and global initiatives reflect our verified progress and accountability. We are proud to walk the talk and contribute to a more sustainable, inclusive, and resilient future.
Our 2025 Impact Report
Since 2008, we have worked alongside thousands of businesses to make sustainability practical, measurable, and meaningful.
Read our 2025 Impact Report to see what we have built together.
Our environmental commitments
We take measurable, science-aligned action to reduce our environmental impact and support a net-zero future. We have set a science-based greenhouse gas reduction target following the Science Based Targets initiative (SBTi) SME Pathway. This means we have committed to measuring and reducing our Scope 1, Scope 2, and Scope 3 carbon footprint.
We have established a near-term target to reduce our Scope 1 and Scope 2 emissions by 100 percent by 2030. We have also set a long-term target to reduce our combined Scope 1, 2, and 3 emissions by 90 percent by 2050.
Canada’s Net-Zero Challenge
As a participant in Canada’s Net-Zero Challenge, GreenStep has pledged to reach net-zero greenhouse gas emissions by 2050 or earlier, guided by credible climate plans and transparent reporting.
The Climate Label Certified by The Change Climate Project
GreenStep is Climate Label Certified, a certification and standard run by The Change Climate Project (TCCP). Each year, we measure cradle-to-customer emissions and fund high-quality GHG reduction and removal projects that match our operational footprint.
Learn more about are carbon footprint, emissions and reduction plans
The Glasgow Declaration on Climate Action in Tourism
GreenStep is a proud to be a signatory of the Glasgow Declaration on Climate Action in Tourism, committing to a public Climate Action Plan and annual progress reporting, helping accelerate decarbonization across the tourism sector.
Our social commitments
Sustainability includes people. At GreenStep, we believe that building a better future begins with creating spaces in our workplace, in our communities, and throughout the tourism industry where everyone is safe, respected, and empowered to thrive. Our work and our partnerships reflect our commitment to equity, inclusion, and meaningful social impact.
Certified Living Wage Employer
As a Certified Living Wage Employer, we ensure that all GreenStep team members earn a wage that meets their region’s cost of living, supporting economic equity and well-being. GreenStep is certified as a Living Wage employer in British Columbia and in Ontario.
Indigenous Tourism Destination Fund
We are proud to support the Indigenous Tourism Destination Fund (ITDF) through our partnership with the Indigenous Tourism Association of Canada (ITAC). The ITDF helps advance sustainability, cultural preservation, and regenerative tourism across Indigenous communities and destinations in Canada.
GreenStep contributes to the ITDF through two ongoing commitments that link our own sustainability programs to meaningful impact:
- We donate $5 for every Sustainable Tourism 2030 Pledge signatory that is verified
- We donate $25 for every Sustainable Tourism Pathway Program that is completed
Rainbow Registered by Canada’s Queer Chamber of Commerce (CQCC)
We are proud to be Rainbow Registered, a national accreditation that recognizes businesses that meet rigorous standards for 2SLGBTQI+ inclusion, safety, and equity in both workplace culture and customer experience.
Beyond our own registration, GreenStep partners with the CQCC to support tourism businesses across Canada in strengthening their inclusion and sustainability practices.
Our governance commitments
Strong governance is the foundation of our sustainability leadership, ensuring that our practices remain ethical, transparent, and purpose driven.
Certified B Corporation
GreenStep is a Certified B Corporation, meeting rigorous standards across accountability, transparency, and mission-driven governance. This certification affirms that we use business as a force for good and operate with integrity at every level.
Travalyst Compliant
GreenStep is among the first organizations in the world to be Travalyst Compliant. Our sustainable tourism certifications and programs meet global benchmarks for credibility, transparency, and impact.
We’re proud to have internationally-recognized affiliations and credentials
Ready to get started on your sustainability journey?
Book a free consultation with one of our expert team members.