Sustainable and Regenerative Tourism Training Program

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Sustainable and Regenerative Tourism Training Program: A TIAC READI Program Prerequisite

The Sustainable & Regenerative READI training is part of a suite of additional offerings under the TIAC READI Program, including Culinary and Agritourism READI, Export READI, Digital READI and Investor READI.

This program has been designed for destinations to purchase for cohorts of up to 15 tourism operators who are looking to take the next step in their sustainability journey. The comprehensive and engaging workshop series will guide participants through the essential steps of implementing sustainability best practices and a management system to achieve the TIAC READI Stamp.

Each workshop will include a combination of presentations, group work and individual work to create a high level of engagement and peer-to-peer learning, ensuring that participants leave with the knowledge and the tools to achieve each element of the Sustainable & Regenerative READI criteria.

The areas covered through this training program include:

  • Frameworks for sustainable tourism
  • The business case for sustainable tourism
  • Sustainable purchasing
  • Community support and engagement
  • Supporting natural and cultural heritage
  • Energy, water and waste and carbon measurement
  • Sustainability action planning, reporting and storytelling

“Sustainable tourism is not about a movement, it’s about a responsibility — to protect, respect, and connect.”

Taleb Rifai, Former Secretary-General of UN Tourism


The READI program, administered by the Tourism Association of Canada, is designed to support the growth and resilience of Canada’s tourism industry.


Learning Outcomes & Takeaways

By participating in and working through each of the sessions, participants will leave with the following: 

  • Develop a common language around sustainability in tourism
  • Assess their sustainability performance using global best practices
  • Develop a sustainability vision/mission statement for their business
  • Complete sustainability action plan covering management, socio-economic impacts, natural and cultural interactions, and environmental impacts
  • Understand how to communicate sustainability achievements effectively and transparently
  • Access resources, checklists, and guides

Program Delivery

Participants will invest approximately 10 to 15 hours over 2 months. The program will be delivered virtually including live sessions, group workshops, self-paced homework and 1:1 support. In-person workshops are available at an additional cost. After successfully completing the program, operators will be prepared to meet the mandatory requirements of the READI assessment and to apply for the Sustainable & Regenerative READI Stamp. 

Program Pricing

Cohort of up to 15 Businesses

$16,500

Pricing includes all instruction and materials for a cohort of up to 15 businesses.

Additional Businesses

$1,000 each

For each additional business to a maximum of 20 businesses.

Optional On-Site Workshop

$5,500

Optional in-person group workshop. Travel expenses additional.

Learn More

For more info, contact us here. We look forward to hearing from you!

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