For Tourism Businesses
Siwash Lake Wilderness Resort – A GreenStep Certified property
Internationally-recognized criteria and indicators
Over our more than fifteen years of tourism experience, GreenStep has developed customized assessment tools and support programs, helping tourism businesses to measure and improve their sustainability performance. We work with a wide variety of businesses from across North America: events, festivals, tour operators, and more.
Some of our tourism clients
GreenStep’s Sustainable Tourism standard has achieved Recognized status, issued by the Global Sustainable Tourism Council
Why do you need an assessment or certification for your business?
Tourists are looking for ways to be more sustainable in their travel, and look for ways to verify businesses engaging in sustainable actions. Research shows that businesses who are actively trying to address social and environmental issues in their business will have better employee retention, and have a more loyal consumer base.
- Be recognized for the good work you are already doing
- Identify specific gaps and opportunities for your business
- Set baseline for measurement of future performance
- Build capacity and knowledge around sustainability within the business
Certification will not only generate a boost for your marketing efforts, it’ll also strengthen your business operations.
“The Sustainable Tourism Certification validated much of the work we have done so far, but also highlighted some important next steps. Applying a clearer focus to measuring key energy, environment and social impacts, setting goals to sustain consistent improvement, and getting everyone involved on both sides of our guest relationships will amplify the work we have done already.”
Greg Elmhirst
General Manager, Elmhirst’s Resort
Get Sustainable Tourism Certified
GreenStep Sustainable Tourism Certification helps businesses within the tourism industry to communicate their sustainability efforts with credibility, based on globally recognized standards.
Fund your decarbonization
Discover the innovative funding model program that helps businesses fund decarbonization projects while increasing their business value.
Wondering how you measure up?
Your free Sustainability Score will let you work through the GreenStep Sustainable Tourism criteria to get an idea of where your tourism business or destination is doing well, and where you have room for improvement.
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The team behind GreenStep delivers creative, flexible solutions to meet a wide range of sustainability objectives and challenges in the tourism industry.