Sustainability Strategy

MacMillan Provincial Park, British Columbia, Canada

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Why develop a sustainability strategy?

Developing a Sustainability Strategy helps a company understand its current state and create an action plan with short, medium and long-term activities that can be undertaken to gain a competitive advantage while reducing negative social and environmental impacts and associated risks, and improving overall sustainability performance. 

  • Reduce Costs: A sustainability strategy helps streamline operations, leading to savings on energy, materials, and waste management.
  • Strengthen Your Brand: Consumers are drawn to businesses that prioritize sustainability, which can give can you an edge over your competitors.
  • Manage Risks: By addressing environmental concerns proactively, you can stay compliant with regulations and reduce risks related to future challenges like climate change.

How it works

The process includes the following steps: 

  • Learn –  Building a common language around sustainability
  • Measure – Establish a baseline of performance in key areas
  • Plan – Review baseline and establish goals 
  • Act – Confirm actions needed to achieve the goals
  • Report – Document the process, strategy, goals and action plan

The primary outcome of the sustainability strategy is the development of overarching goals, targets, and strategic priorities for action.

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