{"id":8368,"date":"2025-11-18T10:49:02","date_gmt":"2025-11-18T18:49:02","guid":{"rendered":"https:\/\/greenstep.ca\/?p=8368"},"modified":"2025-11-18T10:50:20","modified_gmt":"2025-11-18T18:50:20","slug":"lancement-destination360","status":"publish","type":"post","link":"https:\/\/greenstep.ca\/fr\/lancement-destination360\/","title":{"rendered":"GreenStep lance Destination360 pour acc\u00e9l\u00e9rer la durabilit\u00e9 et l&rsquo;action climatique dans les destinations touristiques"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Gatineau, QC &#8211; 18 novembre 2025 :<\/strong> GreenStep a annonc\u00e9 aujourd&rsquo;hui le lancement de <a href=\"https:\/\/greenstep.ca\/fr\/ce-que-nous-faisons\/destination360\/\">Destination360<\/a>, une suite compl\u00e8te de services con\u00e7ue pour aider les destinations et les organisations de gestion de destination (OGD) \u00e0 mesurer, planifier et acc\u00e9l\u00e9rer leurs efforts de durabilit\u00e9 et d&rsquo;action climatique.<\/p>\n\n<p class=\"wp-block-paragraph\">D\u00e9voil\u00e9 lors du Congr\u00e8s touristique TIAC 2025, Destination360 repr\u00e9sente la prochaine \u00e9volution du travail de GreenStep avec les destinations \u00e0 travers l&rsquo;Am\u00e9rique du Nord. Le programme int\u00e8gre un cadre \u00e9prouv\u00e9, des conseils d&rsquo;experts et des outils technologiques pour soutenir les organisations de destination dans la conduite de leurs communaut\u00e9s vers un avenir plus durable et r\u00e9g\u00e9n\u00e9ratif. <\/p>\n\n<p class=\"wp-block-paragraph\">\u00ab Les destinations subissent une pression croissante pour r\u00e9pondre \u00e0 la demande croissante de l&rsquo;industrie, des visiteurs et des r\u00e9sidents pour un tourisme durable, tout en d\u00e9montrant des progr\u00e8s cr\u00e9dibles et mesurables, mais beaucoup manquent d&rsquo;outils et de capacit\u00e9s pour y parvenir \u00bb, a d\u00e9clar\u00e9 Angela Nagy, PDG de GreenStep. \u00ab Destination360 a \u00e9t\u00e9 d\u00e9velopp\u00e9 pour r\u00e9pondre \u00e0 ce besoin, aidant les destinations \u00e0 passer de l&rsquo;engagement \u00e0 l&rsquo;action coordonn\u00e9e puis aux r\u00e9sultats, avec un soutien \u00e0 chaque \u00e9tape. \u00bb <\/p>\n<style>.wp-block-kadence-advancedheading.kt-adv-heading8361_b3a3fa-45, .wp-block-kadence-advancedheading.kt-adv-heading8361_b3a3fa-45[data-kb-block=\"kb-adv-heading8361_b3a3fa-45\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading8361_b3a3fa-45 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8361_b3a3fa-45[data-kb-block=\"kb-adv-heading8361_b3a3fa-45\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8361_b3a3fa-45 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8361_b3a3fa-45[data-kb-block=\"kb-adv-heading8361_b3a3fa-45\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading8361_b3a3fa-45 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading8361_b3a3fa-45\"><strong>Un cadre guid\u00e9 pour la durabilit\u00e9 des destinations<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Destination360 fournit une approche structur\u00e9e qui soutient les destinations de l&rsquo;engagement initial \u00e0 l&rsquo;am\u00e9lioration continue. Gr\u00e2ce \u00e0 ce cadre, GreenStep aide les OGD \u00e0 : <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Engager les parties prenantes de l&rsquo;industrie et les soutenir dans l&rsquo;avancement des objectifs de durabilit\u00e9 ;<\/li>\n\n\n\n<li>Mesurer la performance de l&rsquo;industrie, organisationnelle et de destination gr\u00e2ce \u00e0 des \u00e9valuations de r\u00e9f\u00e9rence et \u00e0 l&#8217;empreinte carbone, avec des tableaux de bord num\u00e9riques ;<\/li>\n\n\n\n<li>D\u00e9velopper et mettre en \u0153uvre des strat\u00e9gies de durabilit\u00e9 et d&rsquo;action climatique ;<\/li>\n\n\n\n<li>Poursuivre une certification reconnue mondialement et une am\u00e9lioration continue ; et<\/li>\n\n\n\n<li>Rendre compte de mani\u00e8re transparente des progr\u00e8s aux visiteurs, partenaires et communaut\u00e9s.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\u00c0 chaque \u00e9tape, les experts en durabilit\u00e9 de GreenStep fournissent des conseils, des outils et un soutien pratique, permettant aux OGD et aux entreprises touristiques d&rsquo;agir en toute confiance m\u00eame sans personnel interne d\u00e9di\u00e9 \u00e0 la durabilit\u00e9.<\/p>\n<style>.wp-block-kadence-advancedheading.kt-adv-heading8361_91bdfe-6e, .wp-block-kadence-advancedheading.kt-adv-heading8361_91bdfe-6e[data-kb-block=\"kb-adv-heading8361_91bdfe-6e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading8361_91bdfe-6e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8361_91bdfe-6e[data-kb-block=\"kb-adv-heading8361_91bdfe-6e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8361_91bdfe-6e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8361_91bdfe-6e[data-kb-block=\"kb-adv-heading8361_91bdfe-6e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading8361_91bdfe-6e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading8361_91bdfe-6e\">Renforcer la confiance et r\u00e9duire la complexit\u00e9<\/h3>\n\n<p class=\"wp-block-paragraph\">GreenStep se sp\u00e9cialise dans le tourisme durable depuis 2008 et a travaill\u00e9 avec des organisations canadiennes de premier plan telles que Destination Canada, Destination BC, Destination Northern Ontario, Tourisme Montr\u00e9al et Ottawa Tourism, entre autres. GreenStep est la seule organisation en Am\u00e9rique du Nord avec une norme reconnue par le GSTC pour les entreprises touristiques et les destinations.<br\/>Destination360 aide non seulement les OGD \u00e0 int\u00e9grer la durabilit\u00e9 dans leurs propres strat\u00e9gies et op\u00e9rations, mais les \u00e9quipe \u00e9galement pour \u00e9tendre les efforts de durabilit\u00e9 \u00e0 travers toute leur destination. Le programme rassemble les services \u00e9prouv\u00e9s de GreenStep, notamment les programmes de formation, la <g id=\"gid_0\">mesure carbone<\/g>, le <g id=\"gid_1\">Parcours du tourisme durable<\/g> et <g id=\"gid_2\">EcoFund<\/g>, en un parcours int\u00e9gr\u00e9. Gr\u00e2ce \u00e0 ces offres, les OGD peuvent am\u00e9liorer leur propre performance tout en soutenant les entreprises et op\u00e9rateurs touristiques dans la r\u00e9duction de l&rsquo;impact environnemental, le renforcement de la comp\u00e9titivit\u00e9 et l&rsquo;acc\u00e8s au financement pour les am\u00e9liorations d&rsquo;efficacit\u00e9.   <\/p>\n<style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box8361_843012-eb .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box8361_843012-eb .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);margin-top:50px;}.kt-info-box8361_843012-eb.wp-block-kadence-infobox{max-width:100%;}.kt-info-box8361_843012-eb .kadence-info-box-image-inner-intrisic-container{max-width:512px;}.kt-info-box8361_843012-eb .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:100%;width:32px;height:0px;max-width:100%;}.kt-info-box8361_843012-eb .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box8361_843012-eb .kt-info-svg-icon-flip, .kt-info-box8361_843012-eb .kt-blocks-info-box-number{font-size:50px;}.kt-info-box8361_843012-eb .kt-blocks-info-box-media{background:#ffffff;border-color:var(--global-palette7, #eeeeee);border-top-width:5px;border-right-width:5px;border-bottom-width:5px;border-left-width:5px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;}.kt-info-box8361_843012-eb .kt-blocks-info-box-media-container{margin-top:-75px;margin-right:0px;margin-bottom:20px;margin-left:0px;}.kt-info-box8361_843012-eb .kt-infobox-textcontent h3.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box8361_843012-eb .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box8361_843012-eb .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box8361_843012-eb .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box8361_843012-eb\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/greenstep.ca\/wp-content\/uploads\/2024\/09\/cropped-site-icon-32x32.png\" alt=\"\" width=\"32\" height=\"32\" class=\"kt-info-box-image wp-image-5097\" srcset=\"https:\/\/greenstep.ca\/wp-content\/uploads\/2024\/09\/cropped-site-icon-32x32.png 32w, https:\/\/greenstep.ca\/wp-content\/uploads\/2024\/09\/cropped-site-icon-300x300.png 300w, https:\/\/greenstep.ca\/wp-content\/uploads\/2024\/09\/cropped-site-icon-150x150.png 150w, https:\/\/greenstep.ca\/wp-content\/uploads\/2024\/09\/cropped-site-icon-270x270.png 270w, https:\/\/greenstep.ca\/wp-content\/uploads\/2024\/09\/cropped-site-icon-192x192.png 192w, https:\/\/greenstep.ca\/wp-content\/uploads\/2024\/09\/cropped-site-icon-180x180.png 180w, https:\/\/greenstep.ca\/wp-content\/uploads\/2024\/09\/cropped-site-icon.png 512w\" sizes=\"auto, (max-width: 32px) 100vw, 32px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h3 class=\"kt-blocks-info-box-title\">\u00c0 propos de GreenStep<\/h3><p class=\"kt-blocks-info-box-text\">Fond\u00e9e en 2008 au Canada, GreenStep transforme la durabilit\u00e9 en avantage concurrentiel pour les entreprises en les aidant \u00e0 mesurer et r\u00e9duire leurs empreintes carbone et \u00e0 am\u00e9liorer leur performance en mati\u00e8re de durabilit\u00e9. En tant que cabinet de conseil technologique, GreenStep associe la technologie \u00e0 une \u00e9quipe d&rsquo;experts en durabilit\u00e9 pour fournir une grande vari\u00e9t\u00e9 de services, notamment la mesure carbone, les \u00e9tudes \u00e9nerg\u00e9tiques, la strat\u00e9gie de durabilit\u00e9 et de neutralit\u00e9 carbone, la planification d&rsquo;actions et les certifications. GreenStep a aid\u00e9 des milliers d&rsquo;entreprises \u00e0 travers l&rsquo;Am\u00e9rique du Nord \u00e0 identifier des opportunit\u00e9s d&rsquo;adopter des pratiques \u00e9cologiques tout en \u00e9conomisant de l&rsquo;argent, en renfor\u00e7ant leur marque et en r\u00e9pondant \u00e0 la demande croissante des consommateurs pour des entreprises responsables. GreenStep est fi\u00e8re d&rsquo;\u00eatre certifi\u00e9e Climate Neutral, certifi\u00e9e Living Wage, enregistr\u00e9e Rainbow et B Corp certifi\u00e9e.   <\/p><\/div><\/span><\/div>\n\n<p class=\"wp-block-paragraph\"><\/p>\n<style>.wp-block-kadence-advancedheading.kt-adv-heading8361_90d7e1-ed, .wp-block-kadence-advancedheading.kt-adv-heading8361_90d7e1-ed[data-kb-block=\"kb-adv-heading8361_90d7e1-ed\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading8361_90d7e1-ed mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8361_90d7e1-ed[data-kb-block=\"kb-adv-heading8361_90d7e1-ed\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8361_90d7e1-ed img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8361_90d7e1-ed[data-kb-block=\"kb-adv-heading8361_90d7e1-ed\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading8361_90d7e1-ed wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading8361_90d7e1-ed\">Pour les demandes m\u00e9dias :<\/h3>\n\n<p class=\"wp-block-paragraph\">Angela Nagy<br\/>GreenStep Solutions<br\/>250-215-7714 <br\/><a href=\"mailto:angela@greenstep.ca\">angela@greenstep.ca<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GreenStep lance Destination360, un nouveau service int\u00e9gr\u00e9 pour aider les destinations touristiques \u00e0 mesurer, planifier et acc\u00e9l\u00e9rer leurs efforts de durabilit\u00e9 et d&rsquo;action climatique.<\/p>\n","protected":false},"author":10,"featured_media":8367,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[38,33],"tags":[81,88,87],"class_list":["post-8368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-greenstep","category-tourisme-durable","tag-communique-de-presse","tag-tiac","tag-tourisme-durable"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 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